Noor is the first woman on the IASA board of directors. As a second generation in the Freight Forwarding industry, Noor has been managing Al Naboodah Logistics since 2019 as General Manager, where she was previously handling Marketing & Business Development for the company. Despite having a BS and MSc in Marketing from the UAE and the UK, Noor has over 15 years of experience in the Freight Forwarding and Logistics industry, since the days she interned as a high school student, then a university student and finally full-time employee. Her focus is Business and Network development. She was elected as Director of the Board of IASA during the GA held in Rotterdam in May 2023.